Competitive identity

Product Information

The fundamental driver of Competitive Identity is globalisation: the emergence of a series of regional marketplaces  which is rapidly fusing into a single, global community.  Here, only those global players – whether they are countries, cities, regions, corporations, educational establishments – with the ability to approach a wide and diverse global marketplace with a clear, credible, appealing, distinctive and thoroughly planned vision, identity and strategy, can compete.
Simon Anholt

Tourism and territorial marketing plans

Type of customers:

  • Institutions
  • Consortia
  • Associations and other organizations for the promotion of territory brands