Competitive identity
Product Information
The fundamental driver of Competitive Identity is globalisation: the emergence of a series of regional marketplaces which is rapidly fusing into a single, global community. Here, only those global players – whether they are countries, cities, regions, corporations, educational establishments – with the ability to approach a wide and diverse global marketplace with a clear, credible, appealing, distinctive and thoroughly planned vision, identity and strategy, can compete.
Simon Anholt
Tourism and territorial marketing plans
Type of customers:
- Institutions
- Consortia
- Associations and other organizations for the promotion of territory brands